Press

WE TV launches "Bridezilla Me" campaign

DM News
Elizabeth Hurn
May 20, 2008

In order to promote season five of its show Bridezillas, WE TV, a property of Women's Entertainment, LLC has partnered with Oddcast and Media Storm to launch its "Bridezilla me" campaign.

Using Oddcast's video personalization application, users can upload a picture of themselves and place their image onto the face of a bride in one of five videos. The face automatically becomes three-dimensional, and maps and adapts to the facial movements of the original actors. Brides can then add dialogue and share these videos.

"Having different options to share and publish is really crucial," said Adi Sideman, CEO of Oddcast. "You can download the video to your mobile device, send it in e-mail, put it on a blog or save it directly to YouTube or Facebook."

The goal of the campaign, which will run until mid-November, is to "provide consumers with more engagement and interaction with [the WE TV] brand," said Kenetta Bailey, SVP of marketing for WE TV. "We're enabling consumers to interact with the WE TV brand for a considerable period of time and in an environment that is positive and fun."

The application is being promoted on WE TV's Web site, as well as in banner ads on sites like AOL, MSN, iVillage, TVGuide.com and theknot.com.

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