Oddcast - Avatar Workshop

Questions? Call: 212.375.6290 or Email Us

Avatar Spotlight

ESPN Voice of the Fan

This workshop deployment allows sports fans to create their own custom characters and let them speak their views, thoughts, rants and raves on major sport events.

View Example

Avatar Workshop

Enable Consumers to communicate through virtual characters.

The Avatar Workshop is a brand-specific consumer-facing application that Oddcast's clients deploy to enable their visitors to customize their own Avatar characters and messages, and publish them to galleries or email them to friends. The user-friendly interface makes personalizing characters a compelling, immersive experience that subtly reinforces the client's brand. Clients may also enable their visitors to record their own audio messages via a computer microphone or phone call and/or upload their own background graphics. The robust Avatar Workshop admin tool enables clients to pre-screen user submissions, and offers real-time tracking across a variety of data points, including viral effectiveness.


How do I use it? Oddcast will work in collaboration with your designers and marketing team to customize a brand-specific interface for the Avatar Workshop that speaks to a brand's look and feel, as well as appropriate characters and audio messages. Oddcast will then work with your team to integrate the Avatar Workshop into your website. End-users interact with the Avatar Workshop to create unique, viral branded e-cards/messages that they may then email or post publicly. What are the benefits? The Avatar Workshop allows clients to enhance brand messaging through viral marketing. It allows consumers to interact with a brand, and feel they are receiving added value in the shape of a personal messaging service. The results, measurable in real-time through the reporting engines, boost site traffic, session length, and brand awareness. How much does it cost? The Avatar Workshop prices vary depending on the level of customization clients seek. As a general guideline, the Avatar Workshop license fee starts at $50,000 and includes significant design customization, technical integration, and a number of bundled models, clothing articles, accessories, and backgrounds. Please call (212) 375-6290 or email sales@oddcast.com for more information.

Main Features

Site visitors may design their own characters. View Gallery
Site visitors may select from a set of audio messages and backgrounds, or upload their own (as client permits)
Site visitors may email their presentations to multiple recipients
Clients may update audio, backgrounds and characters as often as they like
Avatar Workshop interface is extensively customized to client specifications
Oddcast can create branded Avatar characters or integrate client-specified characters
Oddcast can provide finished audio messages or integrate client-provided ones
Client can specify to what degree branded characters can be 'customized' (ie, limiting facial customization, etc to retain integrity of branded character)
Robust admin and tracking tool enables real-time updating and reporting, including session and email stats