Sing Along With Voki: Entercom, CBS tap avatars to boost engagement online

Katy Bachman
February 25, 2008

"Radio has always used theater of the mind to fire up the imagination of its listeners. Now, two of the nation's largest groups, Entercom Communications and CBS Radio, have begun to extend that concept to a handful of station Web sites by experimenting with Oddcast's new Voki platform, allowing Web users to create speaking avatars."

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