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Purina Lets Pets Get In On The Viral Act

MediaPost
Aaron Baar
March 24, 2009

People love their pets almost as much as (and sometimes more than) they love their children. But there are only a few places where people can have the viral fun of, say, an "Elf Yourself," that's geared specifically for the four-legged members of the family.

Enter "Beggin' Time," a new viral campaign for Purina One, in which people can put photos of themselves and their pets dancing to a revamped version of "U Can't Touch This." ("Bone and a Biscuit?/Yo! That's simplistic/I need Beggin' to go Ballistic," raps the dog.) The song has been recast as "U Can't Top This."

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