7-Eleven Launches 'Brainfreezing' Online Viral Campaign

Gavin O'Malley
March 19, 2000

Branded micro-sites, it appears, are still alive and well. With the help of Omnicom Group's FreshWorks/The Integer Group and interactive technology provider Oddcast, 7-Eleven has launched a new online "experience" to promote its Slurpee beverages.

The "BrainFreeze Laboratory" encourages visitors to upload their picture to see how drinking a Slurpee beverage will change the color of their complexion, and then to send pictures along to friends.

Read the full story here.

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