Press

7-Eleven Launches 'Brainfreezing' Online Viral Campaign

MediaPost
Gavin O'Malley
March 19, 2000

Branded micro-sites, it appears, are still alive and well. With the help of Omnicom Group's FreshWorks/The Integer Group and interactive technology provider Oddcast, 7-Eleven has launched a new online "experience" to promote its Slurpee beverages.

The "BrainFreeze Laboratory" encourages visitors to upload their picture to see how drinking a Slurpee beverage will change the color of their complexion, and then to send pictures along to friends.

Read the full story here.

2011 | 2010 | 2009 | 2008 | 2007