Oddcast and PixFusion Sign Strategic Patent Licensing Agreement

Jun 02, 2010

NEW YORK, NY--(Marketwire - June 2, 2010) -  Oddcast, the leader in participation marketing, today announced a strategic licensing agreement with PixFusion, LLC, owner of a patent portfolio relating to personalizing video through photo upload. The new agreement further solidifies Oddcast's leading position in the marketplace to conceptualize, develop and deploy creative and technologically innovative participation marketing campaigns.

"The combination of our industry-leading personalized media platform with PixFusion's patents makes our offering so much more robust," said Adi Sideman, CEO of Oddcast. "We are excited by the new crop of media technologies we are launching, including advanced facial detection, augmented reality and speech recognition. These innovations, coupled with our newly licensed patents, cement Oddcast's position as a one-stop-shop for brands looking to deliver powerful participation marketing campaigns to their audiences."

Oddcast offers a wide variety of social media marketing tools driven by technology that empowers end-user creativity. These include photo injected video generation, dynamic 3D avatars from user uploaded photos, real time text-to-speech and voice technologies, and more. Oddcast marketing platforms typically include a combination of these technologies that enable end-users to unlock their creativity and publish to social networks, mobile devices and even digital outdoor billboards.

"We are very pleased to have secured a strategic partnership with an innovative company such as Oddcast," added Rich Collins, CEO of PixFusion. "Oddcast's clear leadership in personalized marketing and promotion is a perfect match with our patents and technology."

About Oddcast Inc.
Oddcast is the leader in user-personalized participation marketing. The New York-based company provides end-to-end solutions powered by proprietary video, photo, 3D, voice and avatar platforms, enabling brands to amplify customer engagement throughout the social net; the company's recently launched distribution division guarantees user engagement levels. Oddcast has powered some of the Internet's biggest viral hits, it serves dozens of fortune 500 brands, driving millions of monthly participates via a hosted web service. For more information, including information on the company's innovative participation marketing campaigns, log on to or call (212) 375-6290. 

About PixFusion
New York-based PixFusion LLC is a global leader in personalized entertainment, employing its patents and technology in a variety of products and services. Its' Kideo personalized video products for preschoolers have won several awards such as the iParenting Media Award and The National Parenting Center Award. The Kideo line includes the popular Dora the Explorer and Spider-Man licenses. In addition, the company also markets digital products for adults and teens under its' PixFusion brand, including U.K. social expression brand, Purple Ronnie. Through its licensing division, the company offers an array of turn-key marketing solutions, including use of its StarMaker propietary I.P. platform, to leading companies like Mindspark, Pep Boys, and JibJab.

full article

2011 | 2010 | 2009 | 2008 | 2007