Creative campaigns from Pepsi, Purina, and S.E.VEN Fund

DM News
Bryan Yurcann
February 2, 2009

... Purina worked with Oddcast and its internal agency Checkmark to create a "critter carols" feature on, Purina's pet community site. During the holidays, users could choose a holiday song for an avatar of their dog or cat to bark or meow while accompanied by dancing background singers, all of which would appear in an e-mail ...

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