Press

CiCi's Gives Penny Pinchers a 'Picker Upper'

BrandWeek
Elaine Wong
March 30, 2009

CiCi's pizza chain has launched a recession-appropriate promotion called "Penny Picker Upper," which rewards consumers who find specially marked pennies outside its restaurants with free meals.

... The push also includes a digital component. By going to BeAPennyPickerUpper.com, consumers can look up CiCi's restaurant locations and create an avatar of themselves standing on a pedestal similar to the one shown in the TV spots.

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