Bunnies Burp for 7UP

Natalie Zmuda
March 10, 2008

Cadbury Schweppes' 7UP is banking on burping bunnies to raise awareness of its use of 100%-natural flavors. Today, the brand launches an email campaign that complements the TV spot it launched last month. The online push, created by Oddcast, allows visitors to to personalize the little critters with an array of costumes and helpfully provided burps. Text-to-speech technology then makes it possible for consumers to create custom messages to clog the inboxes of their nearest and dearest.

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