Press

2010 IAB MIXX Awards Winners Announced

IAB
September 28, 2010

NEW YORK, NY (September 28, 2010) - Tonight digital marketing's creatives and executives gathered at the sixth annual MIXX Awards, presented by the Interactive Advertising Bureau (IAB), to recognize the brand marketers and agencies responsible for the most innovative and effective interactive advertising of the year. The MIXX Awards are the only juried advertising competition evaluated by a cross-industry assembly of senior agency, marketer and publisher executives who, together, assess all critical components of the interactive marketing mix, including strategy, creative, execution and results. Reflecting the vibrancy of interactive advertising, this year's MIXX categories acknowledge single executions as well as distinguished campaigns in such new categories as Experimental and Innovative, Mobile Apps and Viral. The winners were announced during a sold-out multimedia event attended by leaders across the digital marketing and media industry.

"This year's MIXX winners shine a light on the sophistication and complexity of successful digital marketing," said Randall Rothenberg, President & CEO, IAB. "The marketers and agencies who went home winners tonight have successfully melded the latest technological innovations with great storytelling-and that makes for advertising that moves people."

Social Marketing

  • GOLD: Travelocity & McKinney for "Choose the Gnome's Adventures"
  • SILVER: Kraft Foods' Lacta & OgilvyOne Worldwide, Athens for "Love in Action"
  • BRONZE: McDonald's & Marketing Store & Oddcast for "Avatarize Yourself"

Rich Media Display Ad

  • GOLD: T.G.I. Friday's & Digitas for "Call Woody"
  • SILVER: T.G.I. Friday's & Digitas for "DeBurger Woody"
  • BRONZE: Unilever's Dove & Mindshare, Ryan iDirect & Yahoo! for "Dove Men+Care featuring Drew Brees Execution"

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