Rich Media Ads

Nothing beats a spoken call-to-action!

Avatar talking ad banners deliver industry-leading click-through and conversion rates, while driving down cost per acquisition (CPA). Specify any character - and we do the rest, producing finished banners, compatible with industry standards and accepted by all major publishers.

Click-through for Avatar units averages over 2.5%.

Industry leaders such as Gillette, EarthLink, Vonage, Coca Cola, and the University of Phoenix have launched Avatar ad banners.

Features:

• Audio can auto-start or be triggered by rollover or click, as desired by publisher
• Technology supports creation of IAB compliant ads
• Compatible with all 3rd party ad serving and reporting platforms including Atlas, Claria and Eyeblaster
• Accepted by all major publishers, including Yahoo, Terra Lycos, About, CNET and AOL
• Hosting & reporting available
• Frequency capping available
• Special creative execution available

Ad Unit Formats:

Standard Unit: The Standard Unit brings traditional banner ads to life with an effective spoken call to action from a character.

Dimensions: Standard IAB Sizes: 728X90; 300X250; 160X600
Other In-Page sizes: 468X60; 250X250; 120X600; 336X280; 240X400; 300X600; 550X480; 728X210
Delivery Format: Macromedia Flash
File Size: Initial Load 40KB. Additional Load: 25K
Audio: User Initiated (roll-over or click)
Available Special Effects: Expandable, Overlay (Pop-Ups and Floating), and Transition (between pages)
Example: Vonage Broadband

Interactive Unit: The Interactive ad allows users to edit characters' appearance, within the ad unit, through editing levers. Other creative and messaging within the banner can also be altered by users.

Dimensions: Standard IAB Sizes: 728X90; 300X250; 160X600
Other In-Page sizes: 468X60; 250X250; 120X600; 336X280; 240X400; 300X600; 550X480; 728X210
Delivery Format: Macromedia Flash
File Size: Initial Load 100KB. Additional Loads: 30KB
Audio: User Initiated (roll-over or click)
Available Special Effects: Expandable, Overlay (Pop-Ups and Floating), and Transition (between pages)
Example: SitePal®

In-Stream Sponsorship Unit: The In-Stream Sponsorship Unit is a 15 or 30 seconds message delivered by a virtual character and integrated with a publisher's streaming video content.

Dimensions: Dependent on publisher’s player size
Delivery Format: Macromedia Flash
File Size: Initial Load 50KB. Additional Load: 35KB - 70KB
Audio: User Initiated (roll-over or click)
Example: ESPN