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Over 9,000 companies use Oddcast's products today including Coca-Cola, Pontiac, ESPN, L'Oréal and other world renowned brands. Take a look at how our products are being deployed for marketing, sales, content and training.
View by Product: Avatar Workshop | Avatar Studio | Avatar Quiz Maker | Avatar Analyzer | Avatar Rich Ad Unit | Artificial Intelligence | VideoMixer | KaraokeStation | AudioMixer | Mobile
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Occasions Group - Send Holiday Cheer
Pear Tree Greetings wants you to spread some holiday cheer, and they're helping you do it with this new application. Users can upload up to five photos to become holiday-themed cheerleaders, and then send a customized routine to friends and family. Get in the spirit and spread some holiday cheer! |
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Gillette - Champions of Gaming
How would you like to see your photo on a billboard in Times Square? This new application for Gillette's Champions of Gaming campaign, designed by Proximity Canada, allows users to upload a photo to the cover of an EA Games sports title, then submit the photo to be displayed on a real billboard in Times Square. If you can't be there in person to see your picture displayed, don't worry: users are automatically emailed a picture of their display. |
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Fox - Insert Yourself in the Terror
If you’re squeamish, you might want to ignore this one. Fox and MGM Home Entertainment have just launched a site allowing you to star in some of the most memorable scenes from their collection of horror movies. Users upload a photo, select one of six terrifying scenes, and then are inserted directly into the movie. |
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VW - BabyMaker3000
Feel like making babies? Just grab a virtual partner by uploading their photo, then click a button to see what your imaginary child would look like. This application, designed by Crispin Porter + Bogusky, uses our PhotoFace technology and a brand new mash-up method to generate the perfect virtual baby in support of VW's new campaign for the Routan. Check it out here. |
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Walkers - Spud Yourself
We worked with OMD London to build this campaign for Walkers Crisps, allowing users to turn themselves - or their friends and enemies - into talking potatoes. It's simple, direct, and very, very fun. Try it out here. |
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M&M'S - The Candy Lab
Armed with a fourth grade science book and some shoddy welding work, M&M'S® characters Red and Yellow have created The Candy Lab, a laboratory where you can upload a photo and transplant a face on to an M&M and make it talk or sing! Then you can unleash your creation upon the world. Created by IMC2 and Oddcast, this application guides you to getting that face on REAL M&M'S® at the My M&M'S® Store. Go ahead and start your experiment! |
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Nokia - Music Almighty
Are you an Animal Rocker? A Pink Popper? A Philharmaniac, maybe? How about an Electro Blipper? If you're unsure, don't worry: Nokia can help you find your musical style with this site from Wieden+Kennedy London and Oddcast. Users can browse Nokia's latest music-enabled handsets and headphones, then upload their photo and apply makeup, tattoos, and other facial graphics before recording their own freestyle song in one of five genres. |
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Verizon Wireless - Batman The Dark Knight
Verizon Wireless is helping to promote the new Batman film, The Dark Knight, with a mini-site featuring this viral marketing campaign, created by Moxie Interactive and Oddcast and using our 3D VideoStar technology. Visit the site, choose to side with the Dark Knight and head on over to Arkham Asylum to commit your friends: just upload a photo and watch as they're thrown in with some of Gotham's worst villains.
Commit your friends now! |
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A&E - Criss Angel Demonstration
Always wanted to be the lucky volunteer chosen to get up on stage and help the magician with a trick? A&E Television’s hit show Criss Angel: Mindfreak is inviting everyone to join in the magic with this viral campaign, using Oddcast’s 3D Videostar technology. Users upload a photo and are automatically transformed into the subject of a mindbending trick that involves cutting a person in half! Click here to volunteer. |
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Heineken - Share the Good
Heineken has embraced the idea of bringing functionality to the user with a new series of user generated banner ads, created by Publicis Modem and Oddcast, that pushes the limits of what a user can do within a banner. Share the Good ads, in both English and Spanish, invite users to upload their photo and become a Beer Samaritan, then send a customized speaking message to friends – all from within the ad. Try it in English here, and in Spanish here.
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Ford Focus - Theme Song-a-Tron
Ford tagged Wunderman and Oddcast to create a fun and innovative site to promote the Ford Focus. The "Theme Song-a-Tron" allows users to upload their photo and dress it up in their favorite style, then uses an intelligent system to generate the user's theme song. If they like what they see, users can dance their way into friends' inboxes. What's your song? |
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Bridezillas Attack!
WeTV is promoting the new season of their hit show Bridezillas with this viral application, created by Media Storm and Oddcast. Users can upload a photo, record their own rant, and become one of the show's monstrous brides.
Click here to unleash your inner Bridezilla! |
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Tide - My Talking Stain
Digitas has partnered with Oddcast to bring Tide’s sassy talking stain to the web. Users can upload their photo, record their voice, and become the stain in their own version of the popular Super Bowl commercial. Once they’ve made their video, users can email it to friends and enter a sweepstakes to win Tide-To-Go prizes! |
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Sprint - Sing with Juanes!
Sprint is generating buzz around the Juanes ‘08 La Vida World Tour with this one-of-a-kind viral campaign. For the first time ever, users can hop on a virtual stage, sing a duet with the Latin Grammy winner, and post to Facebook for the world to see. Get up on the stage! |
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7UP - Bunny E-Burp
Cadbury Schweppes chose VML and Oddcast to bring their burping bunnies to the web. Users can customize the photo-realistic rabbits and type in a message, which is then converted using Text-to-Burp technology. Who doesn't like bunnies? |
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Irish Spring - Get Irish Now
Irish Spring turned to VML and Oddcast to help give everyone the chance to be a wee bit Irish for St. Patrick's Day. Log on, upload a photo, select a realistic TTS brogue and type out a message (We recommend a limerick!). Users can upload their creation to a web page, post it to Facebook or email to friends. Erin Go Bragh! |
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Everyclick - Santa Swing
Everyclick invites everyone to get into the holiday spirit and do the Santa Swing. Users upload their photo to become either Santa or his helper and then send a personalized dancing message to their friends. These messages can also be posted directly to Facebook, so users can share how well they can dance the Santa Swing with all their friends. |
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20th Century Fox - Munk Yourself
To promote the Alvin and the Chipmunks film, Fox and Soap Creative enlisted Oddcast's technology to bring users the iconic Chipmunks voice! Users can customize a chipmunk avatar, record their own voice by mic or phone, and apply a special voice filter to sound just like Alvin, Simon, or Theodore. Log on now and discover your inner 'munk! |
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Purina - Doggie-Mail & Kittie Mail
Welcome to the Petropolitan! Purina's PetCentric takes your favorite pet to the museum: upload a picture of your four-legged friend, dress them up and accessorize with some high art, then send them along to friends and family. You can even print high quality versions of your creation on t-shirts, mugs, or anything else Zazzle offers! |
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American Express Ellen and Her Animals
The folks at American Express are inviting you to meet Ellen DeGeneres and create comedy skits with her favorite animals. Your skit with Ellen can be embedded into a MySpace account, emailed, or posted online. This innovative application is sure to make you laugh out loud! |
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CareerBuilder.com - Age-O-Matic
Following the unparalleled success of Monk-e-Mail, CareerBuilder and Cramer Krasselt launched the second viral marketing campaign letting users see what they will look like in 20 years if they stay with their miserable jobs. Upload your photo, answer a few questions, and see what your job is doing to you, then add a message and tell the boss! |
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Don Pablo's TexMex Serenade
Ever wanted to sing with a mariachi band? Don Pablo's TexMex Serenade allows users to upload their photo to create a character who can sing with a mariachi band, dance with flamenco dancers and lots of other fun stuff. |
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BP - Baby Mail
As part of their A Little Better Gas Station environmentally-conscious website, BP worked with Ogilvy Chicago and Oddcast to let the public communicate via adorable speaking babies. Send friends a baby birthday greeting, a heart-felt "I'm sorry", or even a Valentine.
Log on and brighten someone's day – the environmentally friendly way! |
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CareerBuilder.com - Monk-e-Mail
To make some serious noise about their superb online job search service, Cramer-Krasselt, CareerBuilder.com's advertising agency, used the Avatar Workshop to transform the famous monkeys from their TV commercials into an interactive viral messaging campaign. Choose your favorite chimp, dress her up, add voice and monkey away. |
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YFly – Smack Talk
Everyone loves a good practical joke! This is why YFly, a social networking site, created Smack Talk, a viral campaign intended to increase brand awareness and membership. Upload your photo into hilarious heads and bodies including a female bodybuilder, mating chimps, and many more. Then simply make your picture talk with your own voice, and send to friends! Polaroid is also sponsoring an avatar contest driven by YFly members! |
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McAfee's Avatar Salesperson Increases Online Sales
In their ongoing effort to optimize online sales, computer security experts McAfee tested a Avatar in their e-store. 50% of visitors to their Virus Scan product page were greeted by a Avatar character who delivered product information. The results: Average Daily Sales with the Avatar increased by over 10%! Read the Case Study. |
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AIG
Need help? Ask Claire the virtual customer service representative at AIG's Auto Help Center. Just select a category and she can adress your questions. |
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Style.com - Candycast
Style.com just launched CandyCast, which features style and fashion updates from fashion director Candy Pratts Price. This speaking avatar was illustrated by Bruno Frisoni and animation and audio is powered by Oddcast, making it tres chic and very cutting edge. |
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Accuweather
WeatherHost is the first-of-its-kind virtual meteorologist, created by Oddcast in partnership with AccuWeather. For up-to-the-minute forecasts for any US region, just click on the easy to navigate map. |
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Love Life Stop AIDS
For the Swiss Government's 2005 AIDS awareness campaign, agency Euro RSCG Zürich and the production company Station enable users to send personal messages through a talking condom called LOVE LIPS. Surprise a friend, by clicking on the love life link! |
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CNBC – MBA Challenge
Do you think you're smarter than an MBA student? Tune in to CNBC's Fast Money then log on to become a part of the show's MBA Challenge starring Dylan Ratigan. CNBC turned to Oddcast avatars to help promote the show. Dylan takes site visitors through a series of business-related trivia questions. The campaign's goal is to raise awareness for Fast Money by driving traffic and interaction time on the site. So log on to the site and put on your thinking cap! |
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Chrysler Dodge Jeep
"Discover Your Ride" is a massive cross-platform program that Oddcast and its partner, Infinity Broadcasting, put together for DaimlerChrysler. Radio spots on 260 stations nationwide promote an interactive quiz geared to recommend the perfect car for each user. Test drive for yourself. |
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Lexus
Lexus, the luxury auto brand, deployed the Avatar Analyzer where site visitors are dared to test their boldness in the GS-Factor Test Lab. Each answer has a value rated in its boldness, and the user gets their grand GS Factor rating.
Are you bold enough? Click here to discover. |
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Colorado College
Colorado College wanted a clever way to capture teen's attention. The Colorado College Analyzer qualifies students who are suited for the Colorado College experience. The analyzer is also a perfect way to educate potential students about the school, and the exclusive learning environment that awaits them if they attend Colorado College. |
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Las Vegas Ad Unit
Are you an angel or a devil? Listen to your Vegas conscience.
This interactive ad unit for Visitlasvegas.com allows you to create your
own speaking devil or angel message. |
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US Navy
The US Navy is using interactive banners to allow viewers to select a sailor and get briefed on their mission objectives. This shows viewers a glimpse into what exciting career opportunities await them in the Navy. |
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Heineken
Heineken's 2005 Grammy's "All-Access" promotion featured eight Avatars who quizzed users on music trivia as they competed to win 2 passes to the 2006 Grammy Awards! |
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Earthlink
Earthlink tapped none other than Olympic star Misty May to promote its online services. |
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Chrysler Dodge Jeep
"Discover Your Ride". Chrysler Dodge Jeep announces its summer campaign using ads targeted by gender and geographic location. |
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Vonage
The broadband phone service is taking a cutting-edge approach to their online advertising. Vonage targets users by demographic, behavioral patterns and sequential messaging. |
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Gillette
Targeting the coveted young female demographic, this talking ad campaign drives usage of the divine makeover campaign. |
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Gelink
The leading financial services company in the Netherlands uses Mr Gelink to send qualified traffic to their main offer page. |
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Strivectin
Oddcast and ad serving technologists Hotbar teamed up to deploy a Avatar Rich Media Ad Unit for one of Hotbar's clients, StriVectin, a skincare brand. Get yourself a new look too, and check out the ad here. |
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Avatar as Auteur
Our Avatar has been inducted into the American Museum of the Moving Image.
Remember that ALT-F4 RECLAIMS YOUR MONITOR. |
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Coke VideoMixer
Looking for a new advergaming angle, Coca-Cola Netherlands selected Oddcast's VideoMixer application to deliver an immersive, brand-saturated experience for their online customers. The best Coke-themed video, as voted by the community of users, gets aired on TMF – the Dutch MTV. |
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Chrysler PT VideoMixer
Mix it up with the PT Turbo Mixer. Fly graphics, kickin' visuals, hot trax, everything the Chrysler PT Cruiser fan needs to make her/his own fast and furious PT Mix. |
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Sony Lil Animator
Users can create an eye-popping music video. Featuring simple drag and drop timeline editing, beat sensing technology, and a narration track lip-synched to animated "talkies," this is one for the digital history books. |
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Rock Star Karaoke
Warner Brothers Invites you to sing, record and share your recordings of your Favorite Rock Star. WB launched the world's first, recordable, online Karaoke. |
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