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Case Studies |
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Vonage "The campaign was judged on the basis of return on investment…[Oddcast's] Vonage ad performed 93% better on a cost per acquisition basis than any other creative - including other rich media tests - the team had put on Yahoo email in the past. So, the team is planning on using the tactic again in 2004." - Anne Holland, Managing Editor, Marketing Sherpa |
Client Overview
| Client: | Vonage |
| Company Description: | Vonage is a leading provider of broadband connection-based telephony. Facing competition from start-up companies and legacy phone providers alike, they have devised an aggressive online media campaign to acquire new customers. The success of this campaign has a direct impact on their bottom line. |
The Challenge
Looking to reduce their Cost Per Acquisition (CPA), Vonage tasked their agency, Carat Interactive, with conducting a test of several rich media banner technologies to determine which would be most effective in driving new sign-ups. In addition to Oddcast's VHost™, Carat tested Eyeblaster, Eyewonder and Gator technologies on the same inventory in Yahoo! Mail.
The Results
Oddcast's VHost™ banner garnered the lowest CPA Vonage has ever seen, and bested all other creative tested - rich media and traditional - by an astounding 93%. Vonage and Carat have since purchased a raft of VHost™ products from Oddcast. VHost™ banners can be served by any publisher who accepts Flash ads, and can accommodate any publisher's audio specifications.
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