Oddcast - Case Studies

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Case Studies

Oddcast products fundamentally improve business performance. They are proven to help acquire new customers, increase conversion and click-through rates, page views, user interaction time and retention rates.

According to a study conducted by the Center for the Study of Language and Information, Stanford University, "characters can express social roles, emotions, and organized personalities that match learning goals, company brands, and transaction needs. Characters can increase the trust that users place in online experiences, in part because they make online experiences easier."
(Download Study [PDF - 38.2K]*).

Take a look at some case studies with companies who have had great success using our products!

Careerbuilder

"One of the most successful viral marketing campaigns of all time." Monk-e-Mail has been sweeping the world, as millions of people young and old alike just can't seem to stop monkey-ing around! Since launch - 18 months:

Average OPen Rate: 157% (Recipients open their message an average of 1.5 times)
Average Pass-Along Rate: 22%
Average Time Spent on Page per visitor: 7.5 minutes
Total Unique visitors: 25 Million!
Total Monk-e-Mail Meassages Played: 100 Million
Increased traffic to the CareerBuilder site by 25%
Press: Wall Street Journal - Best ad of '06, Wall Street Journal, CBS Chicago TV

It's no wonder that AdAge has dubbed the Monk-e-Mail "history's third-greatest human achievement, after only democracy and Velcro."

WSIB

The Workplace Safety and Insurance Board worked with Oddcast to create an e-learning program to help educate employees on health and safety awareness issues. WSIB chose to use Oddcast's Avatar talking characters to help make the application more engaging and fun for the target audience. In less than four months over 1300 students have completed the course and the tool has been honored with four prestigious awards! WSIB considers HS101 one of their best training products – raising the bar for online learning solutions!

Killington

Within the first 4 weeks of the campaign, "The Buzz" units have helped raise awareness and delivered a 3 to 1 ROI for the overall campaign. The increase in awareness has resulted in additional business transactions through the website for not only lift tickets, but also ski packages and lodging.

Vonage

Vonage deployed Oddcast's Avatar ad banner to drive their cost per acquisition (CPA) down 93% as compared to other rich media solutions.

McAfee

McAfee used a customized Avatar talking character to deliver key marketing messages and product differentiators, thus increasing average daily sales by over 10%.

The Children's Place

The Children's Place chose Oddcast's Avatar technology to train store associates on the features and benefits of the PLACE Card. After store associates were taken through the program, the retail outlet recorded a 29% increase in PLACE Card applications.

Achmea

Achmea had recently launched a new print and broadcast branding campaign that included an animated "gnome" character. Click-through rates for the Avatar powered talking ad unit logged in at 11%.

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