Avatarize Yourself

For McDonald's promotion of James Cameron's movie, Avatar, The Marketing Store and Oddcast teamed up to create Avatarize Yourself, a unique application allowing users to become part of the Avatar phenomenon. Utilizing cutting-edge 3d photo-morphing technology, "Avatarize Yourself" invited viewers to upload a head shot—or select one from Facebook—in order to instantly transform it into a believable rendition of a personalized Na'vi. Users could choose their gender and their background, and add a message.

Minimal Branding, Maximum results

Virality was instant and overwhelming with almost every direct visitor generating an earned user by sharing the application. The campaign inspired a number of user-run blogs and Facebook Fan Pages. Social networks were flooded with images of Avatarized users and celebrities. Despite minimal branding, the word "McDonald's" was one of the most commonly used in social media posts about "Avatarize Yourself."

Results & Raves

  • 6.8 million user sessions in two months
  • Average time spent on page: almost 7 minutes
  • 1/4 sessions resulted in photo upload
  • Massive blog, Twitter, and Facebook presence
  • Watch the case study video.

Oddcast Technologies